Because that looks practical.

I was looking around the internet at when I stumbled across this little invention.

It's supposed to help with portion control. I personally think it looks like a giant baby bell with holes drilled out of it.

                                                                                                                                      

Though the intention is good, the product itself isn't exactly practical. Not to mention the 15 dollar price tag. You can get the same result with a measuring cup or serving spoon that you already own. Another trick is to use your hand as a frame of reference, it's something you always have with you and has the added bonus of being free. As for eating in restaurants and easy approach is to just eat half of what is served. You can then take the rest home and enjoy a 2 for 1 meal. I've started to notice a running theme, I'm cheap..... I can live with that.

Tara